![]() Glancing across my own network and LinkedIn's "people you might know" feature, I come across one man on his mobile phone, wrinkled shirt and sweater, cluttered background, deeply in tele-conversation. ![]() Glossing over the all-too-obvious no-nos, such as using party shots or vacation pics that reveal too much information, there are more subtle offenses. Clearly that would include recruiters, 91 percent of whom use social media to screen candidates, according to a recent survey by social-media monitor Reppler.Īll this to say the obvious: choosing the right photo to convey leadership capability - or even overall capability - is paramount, especially in the professional universe that is LinkedIn.Ī poor choice can be damaging to your professional brand and even hamstring your career opportunities. "Our findings suggest that impressions from still photos of individuals could be deeply misleading," according to one author of the study, Princeton University's Alexander Todorov.įor most people, however, forming snap judgments from pictures is a hard impulse to fight. On the other hand, researchers from Columbia and Princeton found that even slight variations in facial expressions by the same person can lead others to vastly different conclusions about that individual's personality. The university sought to examine how different judgments can be boiled down to three distinct dimensions - approachability, dominance and youthful-attractiveness - by taking 1,000 faces, describing them in terms of 65 different features such as eye height and eyebrow width, and combining these measures to explain the variation in human raters' social judgments of the same faces. For example, a new study by researchers in the Department of Psychology at the University of York says that accurate first impressions can be attained from measurements of physical features in everyday images of faces, including those found on social media. They used modifications to facial features and complexion that researchers had found correlated to people's judgments of these qualities in others.Īnd while we've all been advised (or chastised) to "never judge a book by its cover," some research supports the notion that our flash judgments are often correct. Study participants chose more healthy-looking faces over less healthy-looking faces for leadership in 69 percent of trials, in which they were shown two photos of one man, digitally altered to appear more or less intelligent or more or less healthy. For CEOs, looking healthy is more important than looking smart, according to the journal Frontiers in Human Neuroscience.
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